The Department of Business Organization and Marketing at the Universidade de Vigo will host the 2026 CBIM International Conference from June 17–19, 2026. 

The CBIM International Conference...

...brings together academics, professionals, and doctoral students from around the world to share insights, exchange ideas, and discuss emerging challenges and opportunities in B2B marketing. 

Join us in Vigo, an industrial and maritime city with a strong business heritage and a welcoming atmosphere: an ideal place to connect, learn, and reimagine the future of B2B marketing. 

CBIM 2026 Information Flyer

Countdown to the CBIM International Conference

Call for papers

Business-to-business marketing continues to grow as an evolving discipline exploring how firms build relationships, innovate, and compete in an increasingly digital and interconnected world.

We invite you to submit conceptual, methodological, or empirical papers

Addressing these and other emerging issues in the B2B domain. The program will also include one or more general tracks to accommodate additional topics within business-to-business marketing. 

For any inquiries, please contact us at cbim2026@uvigo.gal

Organizing Committee:

∗ Pablo Cabanelas (Universidade de Vigo, Spain)

∗ Pilar Muñoz Dueñas (Universidade de Vigo, Spain)

∗ Ana Isabel Dopico Parada (Universidade de Vigo, Spain)

∗ Candela González Calvar (Universidade de Vigo, Spain)

∗ Patricia Avilés Rodríguez (Universidade de Vigo, Spain)

∗ Martín Sánchez Rubio (Universidade de Vigo, Spain)

∗ Aitor Manuel Couce Vieira (Universidade da Coruña, Spain)

∗ Rocío Rodríguez Daponte (Universidade de Vigo, Spain)

∗ Lorenzo Rodríguez Comesaña (Universidade de Vigo, Spain)

∗ Roberto Mora Cortez (Morehouse College, USA; University of Southern Denmark, Denmark)

Scientific Committee:

∗ Jon Charterina Abando (Universidad del País Vasco, Spain)

∗ Ana Isabel Dopico Parada (Universidade de Vigo, Spain)

∗ Michael Ehret (University of Graz, Austria)

∗ Tania Elena González Alvarado (Universidad de Guadalajara, Mexico)

∗ Encarnación González Vázquez (Universidade de Vigo, Spain)

∗ María Antónia Gonçalves Rodriguez (Instituto Superior de Contabilidade e Administração do Porto, Portugal).

∗ María Jesús López Miguens (Universidade de Vigo, Spain)

∗ Roberto Mora Cortez (Morehouse College, USA; University of Southern Denmark, Denmark)

∗ Pilar Muñoz Dueñas (Universidade de Vigo, Spain)

∗ María del Carmen Otero Neira (Universidade de Vigo, Spain)

∗ José Luis Ruiz-Alba Robledo (Universidad de Málaga, Spain; University of Westmister, UK)

∗ José Sánchez Gutiérrez (Universidad de Guadalajara, Mexico)

∗ Poul Houman Andersen (Aalborg Unviersity, Denmark)